Strategic planning and deployment hoshin kanri
Integration in seven key steps.
From digital planning to defining web strategies
To improve your knowledge and skills to establish your digital plan, lead your web teams and direct their efforts.
Description of the course
There is no longer any doubt that the web is a crucial strategic lever for the growth of organisations.
This training aims to help you grasp the possibilities of the digital world specifically for your organisation.
Are you responsible for your organisation's web presence and want to optimise your digital marketing strategies? This training gives you the opportunity to exchange with other participants on theoretical concepts and best business practices in digital presence. You will then be invited to do knowledge integration exercises based on your organisation's digital assets.
For online training, meeting invitations will be sent to you 48 hours in advance and will contain the web links to access the training. Make sure you have the necessary equipment to be able to hear and communicate with the trainer! The material will be sent to you as a link or PDF file to your email address.
General objective
You will learn how to develop your organisation's digital plan and turn it into strategies. You will become a better digital leader and master all the tactics leading to your company's success on the web and social networks.
Who is this training for?
This course is aimed at leaders, managers, project managers, change agents, Lean agents, leaders or quality and continuous improvement specialists.
Benefits
At the end of this course, you will be able to :
- Develop your digital planning;
- Define your so-called "personas" and their digital journey;
- Understand acquisition, engagement and conversion strategies;
- Use the web and social networks as a strategic lever for growth.
Details of the course
Teaching strategies
- Theoretical training.
- Practical training with knowledge integration exercises.
- Overview of participants' digital presence and best practices.
Digital planning
The ingredients of effective planning :
- Setting your SMART digital goals
- Analyse your digital Strengths, Weaknesses, Opportunities, Threats
- Analyse your competitors and web standards
- Develop your personas and their decision-making process
Digital funnel
The main stages of the funnel and the impact on business models.
- Join: Start of the funnel (TOFU)
- Engage: Middle of the funnel (MOFU)
- Convert : Bottom of the Funnel (BOFU)
Acquisition strategy
Tactics to reach and attract qualified visitors.
- Media held: SEO, Social Media, Newsletters
- Acquired media: Web allies, Influencers
- Paid media: Behavioural, socio-demographic and retargeting ads
Engagement strategy
Tactics to move users through the buying process.
- Define user paths
- Content creation in the education, consideration and decision stages
- Creation of high value-added offers
Conversion strategy
Tactics for converting prospects into customers and retaining them.
- Implementing landing pages
- Automate processes and workflows
- Aligning web, marketing and sales
Next session
No sessions available at the moment.
You can join the waiting list for this training.
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