Design thinking

To find an innovative, relevant and quickly operational solution!

Description of the course

Develop innovative and relevant solutions with a customer-centric approach. An opportunity to practice a technique that integrates the needs of your users, the possibilities offered by technology and the requirements of the market.

Through a day of practical workshops where you will take part in role-playing, group exchanges and creative exercises, you will discover how to use and apply the design thinking technique in your company.

At the end of the course, you will receive a tool to guide you in assessing the customer reality, defining the problem, generating ideas to prototype and finally testing them.

The objective: to make you question your preconceived ideas, biases or assumptions in order to discover new and more promising avenues for the user and indirectly for your organisation.

Get your pencils ready!

For online training, meeting invitations will be sent to you 48 hours in advance and will contain the web links to access the training. Make sure you have the necessary equipment to be able to hear and communicate with the trainer! The material will be sent to you as a link or PDF file to your email address.

General objective

At the end of the course, participants will be able to know and understand the five phases of design thinking and, in particular, to apply them through tips and tools tested in groups.

Who is this training for?

This course is aimed at project managers, team leaders, supervisors, executives or managers.

Benefits
  • Learn to question the potential user to highlight and prioritise needs.
  • Clarifying an unknown or unclear problem as a basis for developing a solution.
  • Integrate a structure to prioritise the ideas generated.
  • Develop the minimum viable product approach through simple prototyping.

Details of the course

Why take this course?

To be able to propose innovative approaches while ensuring that problems are solved in a way that is relevant to the reality of the client we serve and that minimises the risks to the company.

Expected impact
  • Knowledge that is oriented towards the real need and the end-user's point of view.
  • New solutions based on reality.
  • Adopting a questioning approach before moving into solution mode.
  • A desirable, feasible and viable final solution.
  • 69% of design-oriented companies design their most innovative processes using design thinking(Source: Parsons New School)
The heart of the training!
Understanding the five phases of the design thinkingprocess

The method, how to use it, conditions for success and expected results. Contextualisation of a case study for the exercises.

Understanding the intended end-user

Approaches and techniques available, assessment of the types of questions that provide information, application through role-playing in a pre-defined case study.

Learn to frame the initial problem to be worked on

Technique for analysing the information collected, identifying the main needs, clearly defining the irritant experienced by the user.

Generate ideas efficiently and select the most promising one

Basic concepts of good idea generation (divergence), structured idea analysis (convergence-analysis criteria) and team practice.

Build and test a prototype to further develop the solution

Manual implementation in a team: concept and creation of an MVP(minimal viable product), criteria for assessing the current feasibility of the idea, unknown challenges and constraints and revalidation of customer needs through rapid validation.

13 June
Online courses
Magali Pelletier
1 day from 8.30am to 4.30pm
Member : 515 $
Current : 615 $
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Your trainers

Magali Pelletier Senior Consultant, Strategy, Product Development and Marketing Management - Product Development Institute

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