Webinar - Market Segmentation: A Pointless Exercise or a Real Growth Driver for Your Business?

Course Description

This webinar aims to demystify market segmentation—often perceived as a theoretical concept disconnected from the day-to-day realities of entrepreneurs—and demonstrate that it is, in fact, a driver of growth and profitability. Participants will understand why precise segmentation can guide the strategic decisions essential to an organization’s success.

We will present a concrete overview of a practical “one-pager” tool designed to simplify the segmentation process in four steps.

By the end of the session, participants will leave with a clear understanding of the key principles of segmentation, the pitfalls to avoid (such as oversegmentation), and practical tips for building their own plan based on facts rather than perceptions. We’ll also direct them to additional resources, including our “Boost Your Sales and Profits” resource kit, for those who want to take their implementation a step further.

FREE Webinar—Register Now

Presented by Élodie Petitclerc and Xavier Brisson at Dancause

Élodie Petitclerc – Business Strategy and Strategic Implementation Consultant for Dancause

Élodie has been working in the consulting industry for nearly 10 years. Having built her expertise in process optimization, project management, and providing support for transformative technology projects, she has helped dozens of companies move from effectiveness to efficiency so they can achieve their goals. Her daily motivation centers on people. Her mission: to put processes and technology at the service of people so they can maximize their potential.​

Having spent most of her career in the industrial sector, she also has experience in the high-tech, construction, and nonprofit sectors. Her practice is characterized by her generosity, determination, sound judgment, and sincerity—all wrapped up in a sense of humor and cheerfulness.

Xavier Brisson – Business Strategy Consultant for Dancause
With 10 years of experience in strategic consulting, particularly with manufacturing and service companies in the B2B sector, Xavier is able to quickly grasp the situations presented to him and the resulting needs, enabling him to propose sound and innovative solutions.

Xavier has a well-traveled passport. His desire to venture off the beaten path and constantly push boundaries has led him to want to learn more about the world and its diverse cultures. His creativity and drive to bring about change allow him to take a fresh look at complex situations in order to propose innovative and tailored solutions.