Prima Ressource inc


Address : PO Box 74 Rosemont Branch, Montreal, H1X 3B6, QC, CA
Main contact:Emeline Gleitz
Phone number : 514 907 3498
Year of foundation:2007
Number of consultants :

Description of the consultant

Prima Ressource is the ally of choice for business leaders who place sales growth at the top of their strategic priorities. With an approach based on 3 pillars - people, process and technology - Prima Resource helps transform sales organizations and make them more resilient. Sales Force Analysis: Identify the growth opportunity and action plan to develop the team, optimize processes and close sales performance gaps. Sales Processes and KPIs: Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, with a shorter cycle time. CRM and sales technology: Optimise the reliability of your sales forecasts and the performance of your team with technology tools tailored to your organisation. Sales Team Training: Keep teams trained on sales and management best practices with practical, applicable training that is continually upgraded. Competency Development: Ensure the impact of learning by supporting your sales team with coaching, ongoing development programs and constant measurement of results. Sales Recruitment: Acquire top performing talent through a comprehensive, sales-specific recruitment process. Sales Compensation: Provide your sales team with a customised compensation plan, tailored to their expectations and aligned with your company's goals. Prima Ressource brings together a team of high-level experts with complementary skills who are dedicated to achieving the best results to ensure your success.

Achievements
Laurentide Controls returns to growth in the midst of a pandemic "When COVID hit, so did the recession. Yet, with what we had put in place at the sales level only a few months before, the sales team continued to generate sales opportunities and bring in business. That's when it hit me and I realised we had made huge progress." Steve Dustin, President of Laurentide Controls "PRIMA came in, did their audit and we really liked the approach. In terms of integrating PRIMA's work, it was done in a very structured way and it gave a very structured game plan and then it was very easy to follow the game plan and start making improvements on the team." Youcef Bouayad Vice President of Sales and COO, Perkuto "We're talking about an increase in sales of about 15% after the first year of training [with PRIMA], which is not negligible, especially in a consulting environment like ours. And [...] we've managed to stop the boom and bust pipeline phenomenon by implementing the system brought in by the PRIMA people." Louis-Michel Mathurin (Former) Owner, agileDSS
Affiliations
Between SME Managers HEC Montreal Sales Institute AQT (Association Québécoise des Technologies) CSPA (Canadian Professional Sales Association) Objective Management Group
Awards and distinctions
Stratégies PME 2019: 100% satisfaction for the conference INCREASE YOUR SALES: HOW TO BUILD A HIGH PERFORMANCE REPRESENTATIVE TEAM? Various recognitions Objective Management Group
Markets
  • Quebec
  • Canada
  • International
Our locations are in the following regions
  • Montreal
Skills
  • Customers and market
  • Human resources
  • Process
  • Customer orientation
  • Diagnosis
  • Export
  • Leadership
Types of organisations served
  • Manufacturing SME
  • SME services
  • Large service company
  • Large manufacturing company
Types of sectors
  • Trade
  • Manufacturer
  • Service
Areas of expertise

Consultative selling, sales management, sales team performance, sales technology (CRM and other), sales leadership, sales compensation, sales process, prospecting, account management, sales performance indicators, sales forecasting

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